To optimize Amazon’s sales performance, I conducted a comprehensive analysis of sales data, focusing on uncovering key metrics and actionable insights. Using exploratory data analysis and statistical testing, I identified trends, high-sales regions, and priority orders, helping to pinpoint areas of improvement. Leveraging visualization tools like Tableau and MS Excel, I presented these findings through dynamic dashboards, clearly showcasing profit margins, regional sales patterns, and order priorities. This approach provided a data-driven framework to refine sales strategies, improve decision-making, and enhance overall profitability.